“While we are not going to go into the specifics of the meetings, we’re constantly looking at how best to exploit the DC Comics characters and properties. DC is an incredibly valuable asset to Warner Bros. and plays an important role across the entire studio by providing development and franchise opportunities for all media, including films, television, home entertainment, animation, consumer products, video games and digital platforms.”

While he’s technically using the word correctly, the word exploit usually has negative connotations associated with it.

Personally I would have went with “cultivate”.

Synonyms: abuse, achievement, act, adventure, advertise, bilk, bleed, coup, cultivate, deed, develop, feat, gest, geste, manipulate, milk, misuse, promote, stunt, take advantage of, use, utilize

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